Not Using SSL

If you don't protect your website with an SSL certificate to encrypt the data then there are potential consequences

  • bad for your brand / image if its apparent you are not protecting your customers with SSL encryption
  • customer loss will occur as they won't be comfortable with non-encrypted transactions
  • you are vulberable to 3rd parties or hackers intercpeting confidential information
  • customers will find other websites (competitors) with secure encryption to make their purchase
  • current customers may lose confidence in your website and shop elsewhere
  • conversion rates will decrease without an SSL certificate encrypting and protecting confidential data

It is highly recommended to at least purchase an inexpensive SSL certificate.